Brand cohesion across physical and digital touchpoints

This project was completed as part of my work at Emergent Method.

• Led creation of a new brand following organizational acquisition

• Defined visual identity and brand cohesion across platforms

• Designed and implemented branding for website, business cards, and brochures

• Created conference signage aligned with the new brand system

• Ensured consistency across print and digital touchpoints

This project involved creating a new brand for EP Breaux following its acquisition. The goal was to establish a cohesive and credible visual identity that reflected the organization’s direction moving forward while supporting continuity for existing audiences.

My role focused on developing the brand system and applying it consistently across practical, real‑world materials including the website, print collateral, and conference environments. The work emphasized clarity, flexibility, and cohesion, ensuring the brand could scale across formats while remaining recognizable and professional.